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Press Release from Scottish Fair Trade Forum abouth the 1st Fairtrade Crisps, the Zamora Fairtrade Plantain Crisps
First Fairtrade crisps launched in Scotland
The UK’s first Fairtrade crisps were launched during Fairtrade Fortnight in Scotland in the week that Scotland achieved Fair Trade Nation status.
Scotland became one of the first Fair Trade Nations this week, and Fair Trade events are being held to celebrate the achievement. Plantain Chips, the first and only Fairtrade crisps in the UK market, were launched in Edinburgh.
Plantain Chips is a joint product of two Fair Trade companies in Scotland, Fair Business Alliance Ltd and Fair Trade Scotland Ltd. These two companies, small but dynamic, have passionately worked to support the campaign to make Scotland a Fair Trade Nation and supported small-holder farmers in Latin America. They believe this new and unique product will diversify the Fairtrade market in the UK and turn more people into Fairtrade supporters and lovers.
Plantain Chips has been launched in different events in Edinburgh during Fairtrade Fortnight. On 27 February, at the Scottish Fair Trade Lecture, which was newly established and inaugurated by Humza Yousaf MSP, Minister for External Affairs and International Development, this new product was introduced to and tested by Fairtrade supporters at a reception after the lecture. It’s mild but distinctive flavours, as well as crunchy texture, were warmly welcomed and thoroughly enjoyed with Fairtrade wines.
On 28 February, another tasting event was held at the Single Malt Whisky Society, where single malt whiskies were specially selected for the distinctive flavours of Plantain Chips. The new product was well received and people were surprised how well it goes with wines and whiskies.
The positive reception of Plantain Chips shows not only the quality of Fairtrade products, but also the high level of awareness and appreciation of Fair Trade in Scotland as a Fair Trade Nation.
Martin Rhodes, Director of the Scottish Fair Trade Forum, commented “In the week that Scotland has achieved Fair Trade Nation status, it is great to see a new Fairtrade product launched in Scotland by two Scottish businesses.”
ENDS
1. For more information contact Martin Rhodes on 0131 226 6162
Martin Rhodes
Director
The Scottish Fair Trade Forum
Thistle Court
1-2 Thistle Street
Edinburgh
EH2 1DD
+44 (0)131 226 6162
www.facebook.com/FairTradeNation
www.twitter.com/FairTradeNation
The Scottish Fair Trade Forum is a registered Scottish charity, number SC039883, and a Scottish registered company, number SC337384.
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‘Take a Step for Fairtrade’: FBA Plantain Crisps Tasting
Fair Business Alliance has been taking a big ‘Step for Fairtrade’ recently with our efforts to bring Fairtrade plantains over from Ecuador to the Scottish market. Our tasting event last week was a way to give local importers, retailers, potential consumers and others an opportunity to sample the product and give some constructive feedback.
On Friday we got universally great responses about the taste of the product and lots of useful suggestions about how to make the packaging look as good as possible. In the next few weeks we are likely to get our hands on some samples to send out to retailers and importers.
Here are a couple of bits of feedback we got from the attendees:
“I love the taste. They are fresh with a bit of crunch.”
“It looks fresh and would be great for sharing. The flavour is natural and light.”
If you fancy finding out some more about the product and potentially receiving a sample, please send me an email at marketing@fairbusiness-alliance.com.